Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points to one free plan, First Call, Not Fourth, with the keyword you used in December: “FASTTRACK”. Each banner is also shown at phone size so you can see it reads.
Every banner and Featured tile, full size, ready to upload.
I help ag businesses become the first call for producers | Third-generation producer | Built Australian Super Cotton | Lindert & Co | DM "FASTTRACK"
Strategic advisor to businesses selling to Aussie producers | Third-gen producer | CEO, Aussie Helpers | Lindert & Co | DM "FASTTRACK" for my free plan
A 1% fix found one ag business $5M+ a year in new pipeline | I help ag-facing businesses become the supplier producers trust | Lindert & Co | DM "FASTTRACK"
Third-gen producer helping ag businesses win producer trust | Built Australian Super Cotton | AgForce Finance, Risk & Audit Committee | DM "FASTTRACK"
Trusted by Producers | I help ag-facing businesses become the first call, not the fourth | CEO, Aussie Helpers | Director, Lindert & Co | DM "FASTTRACK"
TO BUILD: this plan doesn't exist yet. The cover is a draft. Write the plan (6 to 8 pages) before the banner goes up. Everything in it below is already in your posts and on your site.
For ag-facing businesses that are good at what they do but aren't the first call yet. Inside: the five steps from your December post (audit exactly where you are, get clear on your commercial direction, build the plan that bridges the gap, find the weakest commercial link, make your value proposition obvious to producers), why there's no such thing as a “typical” producer, trust before the buying decision, and the 1% case.
Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.
Hey [FIRST NAME] - I'm just about to head out to the paddock and thought I'd send this through to you quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Bec. I'm a third-generation producer, still in the seat, and I run Lindert & Co. We help ag-facing businesses that are good at what they do become the first call for producers, not the fourth.
I took a look at your profile and your website, and you reminded me of [CLIENT: a business I work with, unnamed].
They thought they had a leads problem. They didn't. [RESULT: e.g. we found a 1% shift in their sales process that unlocked more than $5 million a year in extra pipeline].
The reason it works so well is because producers don't pick the cheapest option or the flashiest pitch. They choose the business they trust. So we build that trust before the buying decision, not during it, and make it easy for the producer to say yes.
It's taken me more than two decades across the paddock, the supply chain and the boardroom, plus building Australian Super Cotton from a farm product into a premium brand, to really dial this in.
And right now, we've got an offer where [THE OFFER].
As you can imagine, the "more ads, more reps, more volume" crowd isn't a big fan of us haha. But I don't mind, the more good operators producers actually trust, the better.
Anyway, I really gotta go, [the girls have ACTIVITY / the ewes won't check themselves].
I'd be happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow?
If not, no biggie at all. Happy to just send you my Supplier-of-Choice Plan instead.
Nice to meet you!
Cheers,
Bec