Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points to one free plan, First Call, Not Fourth, with the keyword you used in December: “FASTTRACK”. Each banner is also shown at phone size so you can see it reads.
Every banner and Featured tile, full size, ready to upload.
Your buyer: ag-facing businesses that are good at what they do but aren't producers' first call yet.
Your profile says one thing, "first call, not fourth", and the free plan ("FASTTRACK") is how people raise their hand.
The workshop is the next step: 90 minutes on how one ag business found $5M+ a year in new pipeline from a 1% fix. Invite your list with the story that fits them.
The one-shot DM is for people who engage with your posts or connect. The invites below are for your list.
I help ag businesses become the first call for producers | Third-generation producer | Built Australian Super Cotton | Lindert & Co | DM "FASTTRACK"
Strategic advisor to businesses selling to Aussie producers | Third-gen producer | CEO, Aussie Helpers | Lindert & Co | DM "FASTTRACK" for my free plan
A 1% fix found one ag business $5M+ a year in new pipeline | I help ag-facing businesses become the supplier producers trust | Lindert & Co | DM "FASTTRACK"
Third-gen producer helping ag businesses win producer trust | Built Australian Super Cotton | AgForce Finance, Risk & Audit Committee | DM "FASTTRACK"
Trusted by Producers | I help ag-facing businesses become the first call, not the fourth | CEO, Aussie Helpers | Director, Lindert & Co | DM "FASTTRACK"
TO BUILD: this plan doesn't exist yet. The cover is a draft. Write the plan (6 to 8 pages) before the banner goes up. Everything in it below is already in your posts and on your site.
For ag-facing businesses that are good at what they do but aren't the first call yet. Inside: the five steps from your December post (audit exactly where you are, get clear on your commercial direction, build the plan that bridges the gap, find the weakest commercial link, make your value proposition obvious to producers), why there's no such thing as a “typical” producer, trust before the buying decision, and the 1% case.
Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.
Hey [FIRST NAME] - I'm just about to head out to the paddock and thought I'd send this through to you quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Bec. I'm a third-generation producer, still in the seat, and I run Lindert & Co. We help ag-facing businesses that are good at what they do become the first call for producers, not the fourth.
I took a look at your profile and your website, and you reminded me of [CLIENT: a business I work with, unnamed].
They thought they had a leads problem. They didn't. [RESULT: e.g. we found a 1% shift in their sales process that unlocked more than $5 million a year in extra pipeline].
The reason it works so well is because producers don't pick the cheapest option or the flashiest pitch. They choose the business they trust. So we build that trust before the buying decision, not during it, and make it easy for the producer to say yes.
It's taken me more than two decades across the paddock, the supply chain and the boardroom, plus building Australian Super Cotton from a farm product into a premium brand, to really dial this in.
And right now, we've got an offer where [THE OFFER].
As you can imagine, the "more ads, more reps, more volume" crowd isn't a big fan of us haha. But I don't mind, the more good operators producers actually trust, the better.
Anyway, I really gotta go, [the girls have ACTIVITY / the ewes won't check themselves].
I'd be happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow?
If not, no biggie at all. Happy to just send you my Supplier-of-Choice Plan instead.
Nice to meet you!
Cheers,
Bec
For your target list. The case-study line is the hook, the invite is one sentence plus the ask, and the link only goes out in message 3 or after they say yes. [Square brackets] are yours to fill in. {Curly brackets} fill in automatically.
For ag-facing businesses that are good at what they do but aren't the first call yet. 90 minutes on how producers actually choose who they buy from.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]." Then carry on from "I'm hosting…".
One sentence plus the ask. Pick the variant that fits the business.
Hey {First name}, I know this is a bit random.
I'm hosting a small online workshop for businesses that sell to Aussie producers on {Day + date}, walking through how one ag business found more than $5 million a year in new pipeline from a 1% fix in its sales process.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small online workshop for businesses trying to win over Aussie producers on {Day + date}, walking through how I took Australian Super Cotton from our family farm at St George to a premium brand supplying fashion houses in Melbourne, Sydney and London.
Would you like to come?
Example only, to a made-up prospect: Sarah, GM of a regional rural lender, met at the Cotton Conference. Variant A, with a made-up date.
Hey Sarah, I remember we were chatting about grower loyalty at the Cotton Conference.
I'm hosting a small online workshop for businesses that sell to Aussie producers on Thursday 23 October, walking through how one ag business found more than $5 million a year in new pipeline from a 1% fix in its sales process.
Would you like to come?
Hey {First name}, I was chatting to [NAME/ROLE, e.g. the GM of an input business] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] people who sell to producers on {Day + date}, and we'll go deep on finding the weakest commercial link in your business.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're flat out, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Same three steps. Swap in the Variant B line for brands and newcomers.
Hi {First name},
I'm hosting a small online workshop for businesses that sell to Aussie producers on {Day + date}, walking through how one ag business found more than $5 million a year in new pipeline from a 1% fix in its sales process.
Would you like to come?
Bec
Hi {First name},
I was chatting to [NAME/ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Bec
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] people who sell to producers on {Day + date}, and we'll go deep on finding the weakest commercial link in your business.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it.
And if you're flat out, just let me know and I'll reach out for the next one.
Bec